The creation of a unique capsule collection of ARBER football by UAF casual clothing for millions of football fans is a joint project of the Ukrainian Football Association and the ARBER brand.
This was a logical continuation of many years of cooperation and a new stage of cooperation between UAF and the ARBER brand, which is working to create a formal business style of the National Football Team of Ukraine for important international forums such as World Cup 2006, EURO 2012, EURO 2016 and EURO 2020.
Leading designers of the company, involved experts from the world of sports fashion and representatives of the football community (UAF consultants, leading players of Ukrainian football) worked on the creation of the collection.
The development of the collection on the verge of sports and casual wear is a steady trend in world fashion in recent years, which has led to many collaborations of leading fashion brands with sports stars or sports brands.
The main goal of the collection is to popularize Ukrainian football, to develop the UAF brand through the creation of an authentic line of life sport style casual clothing from a Ukrainian brand that they are proud of.
The collection is a kind of respect for the achievements of Ukrainian football. She has a corporate style combined with the experience of creating comfortable and elegant clothes from ARBER. When creating the collaboration, important patterns for each fan were used – UAF, UA, #mizbirna, silhouettes of legendary players of the glorious past of Ukrainian football and a specially designed company logo of the capsule collection.
The collection includes: the official national team suit, club jacket, shirts, pants, polo shirts and T-shirts, sports suits and other products made of quality materials with a unique brand identity.
Two seasonal collections (spring-summer, autumn-winter) 2021 have already been developed, which received positive feedback from football players and the coaching staff of the national football team of Ukraine, who took part in a photo shoot to promote this project.
At the first stage of sale, the ARBER football by UAF collection will be presented in specialized corners of the best ARBER stores in 15 cities of Ukraine, the official UAF fan shop and ARBER MARKETPLACE.
The next steps in the development of this project will be to expand the range of collections and sales channels, develop a line of accessories and souvenirs through the involvement of a wide range of local partners who support Ukrainian football.